What’s with this Hygge thing?

Just another fad or one more welcome Scandinavian import?

Our fascination with all things Scandi seems to be endless. Whether it’s their home styling, their meatballs or their dark crime thrillers, there seems to be no end to the appeal of their fascinating culture.

Hygge – pronounced ‘Hu- gah’ is the latest Scandi import and surely a welcome one at that. A Danish concept which roughly translates to mean all things cosy and which that can be applied to so many aspects of life in the winter. It is a call to slow down and embrace things that help to create a sense of calm and well being this winter.

At home it can be embraced by adopting a calming colour scheme – such as Dulux’s Colour of the Year 2017 ‘Denim Drift’ (painted wall in image) or similar.












(Thanks to Dulux and for the Denim Drift photo.)

Our designers have found that muted tones such as this have become increasingly popular during 2016 and we expect to see more of that trend this year in 2017.

As well as creating a calm, relaxing look for your home this winter, you could also take up a typically hygge-ish activity such as knitting or slow-cooking.

The hygge-ish activity that I think might be particularly popular amongst Brits this winter will be a country walk which concludes with a visit to a welcoming country pub, with an open fire and a delightful collection of ales to choose from …… or is that just me?